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Depending on what questions your study poses, you may also seek to collect some qualitative data. Though not useful for statistical analysis, qualitative data can provide important insights and context (such as attitudes and perspectives of people involved in your program) that cannot be gained through quantitative data collection.

Qualitative data capture information that is difficult to measure, count, or express in numerical terms. Interviews and focus groups are two of the most common ways of collecting qualitative data, although other sources are possible.


Focus groups

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