Advocacy Intervention To Reduce Smoking Among Teenagers
Brief Program Description
The Advocacy Intervention To Reduce Smoking Among Teenagers is a school-based curriculum designed to reduce tobacco smoking among high school students. The semester-long program is based on social learning and empowerment theory. It is designed to:
- Modify proximal social influences on cigarette smoking (e.g., perceived norms and values)
- Build awareness of distal environmental influences (e.g., tobacco advertising)
- Engage youth in devising strategies to modify environmental influences on cigarette smoking
The curriculum includes three phases:
- Dispelling misconceptions about cigarette smoking and raising awareness of environmental influences on smoking (e.g. strategies used by tobacco companies to promote cigarette smoking among teenagers)
- Development of advocacy skills and choosing an advocacy project, and
- Developing, implementing, and evaluating a community advocacy project
Advocacy projects involve researching a tobacco-related issue, developing educational materials, talking with "people in power" (e.g., school administrators, store owners, physicians), and evaluating progress. Classes are 60-90 minutes long and take place once a week, taught by staff from the Stanford Prevention Research Center.
The intervention has been tested with 11th and 12th grade students in ten continuation high schools in the San Francisco/San Jose, CA, area. Post-treatment, advocacy intervention participants were significantly less likely to report regular smoking (at least one pack of cigarettes per week) than participants randomly assigned to a comparison substance abuse intervention. Advocacy intervention participants also were more likely to value a tobacco-free environment, to perceive they could engage in advocacy activities, and to expect advocacy activities to result in environmental change. The difference between intervention and comparison groups in rates of regular smoking was maintained at 6-month follow-up.
Contact Information
For indepth information on this program, please use the contact listed below.
Program Developer
Marilyn Winkleby, Ph.D.Stanford Prevention Center
211 Quarry Road, Room N229
Stanford, CA 94305-5705
Phone: (650) 723-7055
Fax: (650) 725-6247
Email: winkleby@stanford.edu
In June 2004, this program was designated as an Effective Program under SAMHSA's previous National Registry of Effective Prevention Programs system.

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